A decadent noblewoman, whose stranded husband has dilapidated their whole fortune on gambling, tries to keep her daughter in school while hiding their state of poverty from her, by leading a double life as an exotic dancer.
Eva Bianchi, who works as a manicure in a beauty salon in Milan, falls in love with the owner Adamo Rossi. But Adam, who at first always gives her roses, now no longer seems interested in her.
Gina is the daughter of a provincial newsstand dealer and spends her time reading pulp magazines and dreaming of a glamorous vocation on the big city. She enters a beauty contest in a nearby city, without her father's permission, and, en route, meets Franco, a salesman.